Harness the power of social media for lead acquisition, conversion and retention to make a real difference to your business’ bottom line
Facebook, Twitter, Pinterest, LinkedIn, Instagram… there are so many social media channels out there, it can be difficult to choose which one(s) to use and even what to do once you get there.
Rather than jumping on the bandwagon of every social media platform available, savvy marketers understand the importance of a solid social media strategy. Our social media consultancy services are designed to equip you with the knowledge and strategy to make more of social media in your business.
– Social Media Strategy
We believe that no one knows your business better than you. You work in your company every day and can spot the smaller happenings that make for a well-rounded social media feed as well as being able to immediately answer any questions and take any feedback you get through your social channels.
It’s for these reasons that many of our social media clients choose to use us for strategic consultancy rather than full social media management. This means we provide you with the roadmap – what to do on each social media channel, when to do it, and how – so that your internal marketing teams can implement our recommendations.
Our social media strategy services typically begin with a project where we assess your marketplace to design the initial strategy, which might be laid out by date if relevant or by phases to allow you flexibility. A typical strategy comprises:
– Social Media Management
Managing your social media profiles requires an in depth knowledge of the day to day workings of your business. We recommend this is best done in-house
This doesn’t mean we’re ‘leaving you to it’; we believe it’s a much more powerful allocation of our time for us to lead your social strategy and train you on how to implement it. You’re then able to post the type of posts we recommend, and also share those more social updates, such as photos from your office or updates from your team, which give your brand its unique personality. Get in touch to find out more.
– Social Media Advertising
Highly targeted advertising campaigns through Facebook, LinkedIn, Twitter, Pinterest and more. Highly targeted advertising through social media for B2B and B2C businesses. The use of social media is increasing, as is the opportunity to target your digital audience on a number of networks. From Facebook to LinkedIn to Twitter, your business can reach potential customers across a range of social platforms. Through targeted pixels and specially crafted audiences, social media allows you to target customers on a highly segmented level for optimal conversion rates and return on your investment.
We work with businesses across a range of industries and B2B and B2C. Get in touch to find out how we can help your business succeed through social media advertising or read on to find out more.
– Social Media Advertising Channels
The majority of social media networks today are monetised in some way or another. If your business focuses on a particular network and you don’t see information about it here, that’s not to say we can’t help; get in touch to find out what we can do for you.
Some common social media advertising platforms we work with include:
* FACEBOOK ADVERTISING
* TWITTER ADVERTISING
Who benefits from social media advertising?
Social media provides a fantastic opportunity for businesses looking to reach targeted audiences online. Through the amount of data they hold about their users, social networks enable advertisers to target ads at very specific groups, locations and people.
– Digital Marketing Strategy
Set your strategy, make more of your budget, achieve better results.
Setting your digital marketing strategy is one of the most important, but one of the most complicated, phases of a marketing manager’s calendar. From agreeing actions to securing budgets, setting your strategy can be a tough process.
We work with marketers and business directors to help shape a strategy which is focused on getting you the results you need. Let us provide a fresh look at the digital channels that will help you grow your business online.
It’s important we get to know your business so we can help you make an informed decision about the marketing activities you undertake. That’s why we take a fully consultative approach to all of our clients, getting to know your business and your goals. Get in touch to discuss what we can do for your business.
Why outsource your digital marketing strategy?
Your digital marketing strategy is an important part of your business’ success. As a marketer, you recognise the need to be visible online.
Our clients appreciate our ‘fresh eyes’ approach to reviewing their business initially, and as we get to know their business better, we hone our recommendations to best suit the business. We’re not afraid to be the ‘critical friend’ and to highlight areas which need improvement, and we’re equally willing to apply our extensive knowledge and breadth of expertise to ensuring you cover all digital bases in your strategy.